— ROLE

Creative + Art Direction

— COLLABORATION

Richard Lord

Ian Gray

The Banquet

Sky Bet?… sponsoring Sky Comedy? It’s an odd pairing!

After a successful sponsorship partnering the previous year, it was time for a slight change of direction. Sky Bet were now familiar sponsors of post-watershed content on Sky Comedy. Although still an odd pairing, it was no longer new news.

The task was to find a new and mutually beneficial synergy between the two Sky brands. Sky Comedy exist to entertain. Sky Bet exist to make betting better. So the idea became that Sky Bet (personified by Jeff Stelling) is working tirelessly behind the scenes, in a thriving theatre, to bring you a better entertainment experience. And, perhaps most importantly, all the while knowing that this is not our stage.

That’s better!