— ROLE

Creative + Art Direction

— COLLABORATION

Conrad Swanston

Alex Bingham

Ian Gray

The Banquet

Nick Eagle

A World Cup in the middle of the Premier League season?… In Winter?

This is truly unprecedented and a truth that divided the nation. Those who cannot wait, and those who are skeptical of the disruption this will cause for them and their domestic season.

The brief was: To position Sky Bet as the No.1 destination for football betting ahead of the No.1 football tournament. Also to promote two brand new product features of BulidABet™ and 2-UP.

This was a first move away from the usual Sky Sports talent and into a diverse cast of “fans”, expressing their feelings of excitement, confusion or disbelief over the first winter World Cup ahead.