— ROLE

Creative + Art Direction

— COLLABORATION

Ian Gray

The Banquet

What does it really take to be the best in racing? The best Jockey / Trainer / Pundit? Its not just about turning up on the day. IT TAKES MORE: Years of training, dedication and passion for the sport… and thats just the beginning.

For years, upcoming jockeys and trainers have struggled to get a seat at the table for the big events. Sky Bet wanted to change this status quo and partnered up with ITV Racing to create The Sunday Series. This not only created another event in the calendar for race fans, it also opened up doors for those in the sport who were always on the periphery, looking in.

A multi- weekend event with generous prize pots up for grabs for the jockeys, trainers and even yard staff, at the end of the innovative league table system.

These idents were shot in one day at various facilities in North Yorkshire and were played out as bumpers to the televised race events.

What does it take to be the best? IT TAKES MORE.