— ROLE

Creative + Art Direction

— COLLABORATION

Ian Gray

Laura Woods

VTR

The Banquet

"We want a way to run offers, any time of the week, that grab attention in the busy pre-match ad-space!"

Sometimes the answer is in the first line of the brief. Whilst everyone else is running ads involving the usual laddish football tropes, let's try something very different. If we want people's attention, lets tell them that we do.

Stop what your doing. Pay attention. We've something to tell you.

Laura Woods even reaches through your screen and throws the letterboxing to one side to clear the way for our content.

Dynamic audio, offer screen and team frames, gave us a modular approach meant we could contextualise the back end of each of the ads and be reactive to the best offers each week with a 2hr lead time. The simple backgrounds and bold text also meant we could use this template throughout other large campaign spikes and visually tie them together. (petals for the Start of the Season 2022 campaign)