— ROLE

Creative + Art Direction

— COLLABORATION

Who Wot Why

Jim Gilchrist

NewWorldDesigns

Covid changed the world forever. The Earth came to a standstill for over a year. So too the biggest sporting contests, and the 2020 Euros was no exception. For the first time since WWII, The Euros was delayed. So everyone, even Sky Sports pundits, had to wait!

This idea showed all our famous Sky Sports names frozen in stasis, waiting for the Euros to finally drop. When it did, we were there to capture it with our bullet-time photography rig.

The Drop also played into our offer strategy. Not only was the Euros dropping, but our daily offer drops created a vehicle through which to create hype for the release of timely comms from offers to insight to content.

This was a tech nerd bucket list job and it didn’t disappoint.