- ROLE

Art Direction

Lead Design

- COLLABORATION

Ross Sewley

In 2020, the time came for a brand evolution. this coincided with a rebrand of the Sky Master brand. The sky Bet brand wasn’t broken, but it was in need of an evolution to keep it at the forefront of the competition.

The brief was simply to evolve, refresh, modernise and lead. With laser focus on how to best live the brand proposition and how to most clearly communicate Sky Bets brand identity and promise of ‘BETTING, BETTER".

I took on the task of a full visual identity overhaul. Looking at the difference between brand response and direct response comms. Modernising the font suite. Creating clear and concise guidelines for consistency of TTL comms in the yellow 'Action box’, image capture and treatment, logo mark and strap line, terms and conditions. All through the lens of best practice per channel and the balance of adaptability vs consistency.