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Creative + Art Direction

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Jim Gilchrist

Who Wot Why

Nick Eagle

Following customer research results, which claimed that they were "too corporate" and "out of touch", Sky Bet wanted to do something big. The aim was to put grassroots football on a pedestal. This couldn't be just shameless virtue signalling though. This needed to be a genuine celebration of football in its purest from.

So we went up and down the country to capture real life stories from real life football legends, all nominated by their own communities as Real Football NO.1s. The search took us from Eriskay to Portsmouth. We documented their stories in a full content series on Youtube and an independent panel voted for the winner, all advertised ATL in a string of TVCs.