— ROLE

Creative + Art Direction

— COLLABORATION

The Banquet

Nick Eagle

hearmeout.co

Jamie Webster

Daniel Flynn

Dibz is a market-innovating product, created for people who like a flutter on the football, but find odds confusing.

This very quick, small budget brief, aimed to launch this new product in the social sphere and create hype. The audience is not your die-hard sports fans, but your social media minded, casual football followers who want pre-packaged, lottery style betting. Enter Dibz – Pick a bingo card for a big game, stake low and Dibz takes care of the rest for you. It’s Football meets Bingo!

Our ‘Granaldo’ character was the perfect personification of this simple message. Ever been ‘megged by an OAP? This lady had the tekkers to rinse even the best pick-up game players, making for short, snappy and disruptive, content-led social stings.

We commissioned a 'grime themed’ track, (Cleat Queenz) unique to this product: pairing the visual, track and simple message to stop those thumbs scrolling in their tracks.